Updates to the review posted by author:
Original review:
I have since contacted Clark Howards consumer action department where someone told me to contact the FDA, CPSC,and gripvine.com. I have also found pissedconsumer.com helpful. I have done all of the above and I contacted consumer watchdog. I also went onto the good housekeeping website and looked up suave keratin infusion smoothing treatment where I found an article and they did not list which brand, but it was about an at home keratin smoothing treatment and said it was to risky for them to test in their lab so they passed on testing the product. Again they did not list the name of the brand BUT it was an at home over the counter product.
Feb 11, 4:01 PM
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I applied the first out of 3 tubes into my hair and within minutes my hair was falling off in chunks. I immediately washed out my hair with more chunks coming out into the bath tub. I put the second tube on because it is supposed to seal the cuticle then I flew into my hairdressers salon on to have her chop ALL OF MY HAIR OFF (Approx 6 inches) and she told me that she had never seen hair do this before". I still have a good 2 to 3 inches of very damaged hair that need to come off but that would leave me with no hair and I cannot afford a wig or hair extentions/. I emailed suave through there website only to receive no response?. I then went onto amazon'.com to read reviews on this product(where I found another horror story about the exact same product) and suave had left there email address for the lady to contact them;. I emailed the same address and someone called me from there consumer service department.. I explained to her what had happened to my hair and she said that out of "good will" they would refund my money". I told her that I did not feel they should sell this product over the counter in stores and she told me they meet FDA guidelines/. This product is way to strong to be sold in stores. 12821d7  Comments (31) |
| 1. Written by Crystal on May 9, 2012 from mt. laurel, new jersey, US I bought the suave smoothing system too and it fryed my hair. Since the treatment my hair seems to be falling out and it's course. |
| 2. Written by Tasha on May 7, 2012 from muscatine, iowa, US There needs to be a lawsuit against them for destroying peoples hair. This is corrupt.My hair is competely ruined. Women relate their identity to their hair. It's not like you can even chop it all off and it will look good. It is destroyed to the roots. COMPELETELY UNACCEPTABLE!!! Who's with me??? |
| 3. Written by oneheroswife on May 1, 2012 from -, -, US I agree please look at my post and see the pictures. I have a video on youtube showing my hair and have taken pictures of my bald spots. Had to go to the doctor and get a topical for my scalp because it hurts. Suave called and said they would pay all my bills doctor meds etc and will pay to get my hair corrected. To late none of that will replace my hair that has fallen out and it still is coming out. I have hired an attorney who is going to represent me against Suave. If you decide please do not give up you will have to make a lot of calls before you will find one. I am going on Thursday to sign the Attorney contract.  |
| 4. Written by Dawn on April 28, 2012 from st. catharines, ontario, CA so have any of you found anything to help your hair? I have had 4 inches cut off, spent $200 in professional conditioning treatments, $75 in damage remedy products and it still looks awful!!!! |
| 5. Written by Evelyn N on April 28, 2012 from cicero, illinois, US I am the type of consumer that reads consumer rating before buying products. However unfortunatly I did not do so this time and unwisely trusted this product. The result is gummy and irreparable hair. I had to go to the salon and get my hair completely chopped off. I am so upset mainly at my self for not reading the reviews before using this product. I have had keratin treatment done at a salon and it does not damage your hair, it does the opposite. This should not be on the market. Why did the FDA allow this on the shelves? It should not be sold as a keratin treatment it should be sold as a relaxer so people can make an educated choice. I am going to contact several law firms regarding this issue. Wish me luck! |
| 6. Written by Diana from Tucson, AZ on April 27, 2012 from eugene, oregon, US I also used the product to make my hair look good for a wedding the coming Saturday (4/2  . Used it on 4/25 and it looks fried and it feels like I have a lot of hair missing. I'm so disappointed and don't know what to do...I had natural curls and know not only are the gone but my hair looks like the middle of a corn husk. |
| 7. Written by Shelly Armstrong on April 20, 2012 from dallas, texas, US DONT BUY THIS PRODUCT!! I had to have 12 inches of my hair cut off and lucky that my stylist didn't have to shave my head due to the damage/burns from Suave Keratin Kit. I have tried to speak with someone at Suave too many times to count with no success. I was however' told that this product is really intended for "Virgin Hair" and they need to change their labeling. YOU THINK!! Please tell everyone you know, it's not worth the risk! I hope this helps anyone that is thinking of using this! There needs to be a Class action suit brought against Suave if they do not get their labeling changed/corrected. |
| 8. Written by Just Curious?? on April 18, 2012 from wilsonville, alabama, US 1st of all, I am so sorry for what you all are going through. I cannot imagine the horror. I was curious if any of you did a strand test before you started and if so how did it do???? Also, can you use cuticle treatment in step 2 without doing the relaxer in step 1. I have fine mostly straight hair and bought the kit to get rid of the frizzy ends. Good Luck!!!! |
| 9. Written by Mom on April 14, 2012 from new york, new york, US Unfortunately, my daughter had the same horrible experience. She is graduating from college in a month & wanted to have beautiful hair. Now she has extremely damaged hair that broke off in different lengths. When she was contacted back, the woman told her that this is a RELAXER with keratin in it. It doesnt say relaxer or is advertised as a relaxer because we never would have bought it. So now we are dealing with trying to fix her hair. What a mistake using this product |
| 10. Written by Laila G on April 13, 2012 from rochester, new york, US I just bought this product but something told me it was too good to be true. I decided to research it and I am glad I did! I'm so sorry you all had such terrible experiences  I will be returning the product first thing tomorrow because I'm not taking any chances. |
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