Updated by user Feb 11, 2012
I have since contacted Clark Howards consumer action department where someone told me to contact the FDA, CPSC,and gripvine.com. I have also found pissedconsumer.com helpful.
I have done all of the above and I contacted consumer watchdog.
I also went onto the good housekeeping website and looked up suave keratin infusion smoothing treatment where I found an article and they did not list which brand, but it was about an at home keratin smoothing treatment and said it was to risky for them to test in their lab so they passed on testing the product. Again they did not list the name of the brand BUT it was an at home over the counter product.
Original review posted by user Feb 10, 2012
I applied the first out of 3 tubes into my hair and within minutes my hair was falling off in chunks. I immediately washed out my hair with more chunks coming out into the bath tub.
I put the second tube on because it is supposed to seal the cuticle then I flew into my hairdressers salon on to have her chop ALL OF MY HAIR OFF (Approx 6 inches) and she told me that she had never seen hair do this before. I still have a good 2 to 3 inches of very damaged hair that need to come off but that would leave me with no hair and I cannot afford a wig or hair extentions. I emailed suave through there website only to receive no response. I then went onto amazon.com to read reviews on this product(where I found another horror story about the exact same product) and suave had left there email address for the lady to contact them.
I emailed the same address and someone called me from there consumer service department. I explained to her what had happened to my hair and she said that out of "good will" they would refund my money.
I told her that I did not feel they should sell this product over the counter in stores and she told me they meet FDA guidelines. This product is way to strong to be sold in stores.
Location: Culver City, California
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